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How To Begin An Online Jewelry Business In 5 Steps

The desire for people to adorn themselves with precious stones and metals is as old as time itself. And wearing jewelry is a tradition that continues to this day. Even though it was once reserved for the royals, the rich, and the famous, nowadays, almost anyone can afford a little bling, which makes running a jewelry business a fantastic business opportunity.

So, suppose you’re someone who understands design and fashion trends and always had an interest in the glamour and glitz of jewelry. In that case, you might be tempted to join the jewelry industry in a professional capacity. There’s one problem, though—you’re not really sure how to start your brand-new business.

One word: online. Nowadays, when the value of the worldwide jewelry market is expected to rise from $230 billion in 2020 to around $307 billion by 2026, online jewelry stores will capture a great deal of this newly created market. But if you want to get a piece of that market, you must have a bulletproof plan.

Beginning a brand-new online jewelry business can be a challenging task. To make things easier for you, we’ve outlined the key five steps you need to take and enjoy a successful business.

Recognize A Market Opportunity

Before starting your online store, you must know that prospective customers are keen to purchase from you. For that reason, you need to conduct thorough market research before starting your business and identify the market opportunity your business will go after.

Keep in mind that you can consider working with different types of jewelry companies if you’re not producing your jewelry lines and collections. For example, you might be interested in selling high-quality pearl necklaces from established brands or you might prefer selling costume jewelry at significantly lower prices.

Whatever you decide, recognizing the market opportunity you’ll chase with your store is a crucial first step you need to take for your future business to be successful.


Draft A Comprehensive Business Plan

When you’re considering how to begin an online jewelry business, it’s kind of easy to overlook important things like business plans. While everybody wants to jump right into selling, having a comprehensive jewelry business plan is very important to keep you on the right track.

In addition, your business plan will constantly remind you of your business’s purpose and help you where to go next. Loan providers and potential investors will also be very interested to see if you have a bulletproof business plan on hand.

Find Your Jewelry Manufacturer And Supplier

When you think about starting an online jewelry business, it’s really important to think realistically above all. Of course, you can make some money by making the final products yourself and selling them online. Nevertheless, producing your own line of jewelry takes a lot of effort and time. So, if you want to launch and scale promptly, finding your jewelry manufacturer and supplier is crucial.

For instance, you can buy wholesale from well-known companies and suppliers, or work with smaller jewelry manufacturers who will make the products based on your desired designs. No matter how you choose to proceed, make sure that you can trust your manufacturer to create pieces with high quality, always ask for samples before you make the final order, and consider their location because of the logistics and delivery.

Build Your Brand From The Ground Up

People who buy online tend to buy from companies and eCommerce stores they have an emotional connection with. For that reason, you should start building your company’s brand from the ground up, because it’s precisely what will permit you to build affinity with your target audience and make them fall “head over heels” with your vision, mission, and, of course, products.

In that context, your brand needs to be built around a memorable brand name, a good-looking logo, a powerful company website, and a striking color palette. Hire a designer who can help you with your branding efforts and let them create the branding of your brand according to your guides and ideas.

Set The Price Point Of Your Goods

Finally, selecting the appropriate prices for the goods you’re about to sell is also very important for the success of your shop. If you go with prices that are too low you risk convincing your buyers that you’re not providing quality products. On the other hand, if you set your prices too high and you might see your clients running in the hands of your competition.

In the end, whatever pricing model you choose, the whole point of running a business is to charge customers enough money to recoup the cost of your jewelry items and make a little profit. For example, you might utilize the keystone markup method, where you double the price it costs to purchase or make the final product.

Final Thoughts

After going through this quick guide on how to start your online jewelry business, you should know enough about how to start your online brand and begin starting money. However, keep in mind that the process will take time and a lot of effort on your behalf if you want to get the right results and build a well-respected brand.

In the end, while the steps mentioned above will give you the basic guidance you need to put in order to put your online store together, it’s up to you and no one else to ensure that it outshines and outperforms the competition.