Creators can sell digital products like online courses, software, website themes, photographs, and artwork over and over again without having to pay any manufacturing costs. This is an advantage to selling digital products. However, it’s also worth selling physical products, and it tends to be easier to sell them because people appreciate a tangible product. Here are some tips on how to sell physical versions of your digital products.
1. Partner with a print-on-demand service
Using the services of a print-on-demand company gives you the option of creating physical products from your digital designs. Spend some time learning
how to make prints of your art and how a print-on-demand company can do it for you. You don’t have to keep physical artwork in stock or worry about inventory. Once a customer places an order for one of your physical products, the company will print, package and ship it to a customer for you. Make sure you choose a reputable company and test out the quality of the products before you start marketing.
Additionally, incorporating print shop management software into your business operations can streamline the process even further. As noted by the folks from
DecoNetwork this type of software can help you generate accurate quotes and orders tailored to your client’s exact specifications. It ensures transparency and customer satisfaction, which solidifies your business' reputation and encourages repeat business.
Selling physical versions of digital products can open up new revenue streams and increase customer engagement. Whether you're an artist, author, or content creator,
gelato can help you turn your digital creations into tangible merchandise.
2. Find the right platform to sell your products
If you are going to go to the effort of making physical versions of your digital products, you want to make sure you can sell them. Find out what customers like to buy on
platforms like Etsy. If you decide to set up an Etsy shop, your physical products are available 24/7 for customers to browse and buy. Etsy offers you all the tools you need to market your products, and you can take advantage of all the consumers who are already interested in buying products like yours. The costs of setting up and running an online shop on Etsy are relatively low.
3. Think about your brand
Technically setting up a shop is not that difficult, especially when you have user guides that are easy to follow. It’s getting people to your shop that’s more difficult. Building a cohesive brand that consumers can identify will help. What is it about your products that will make people want to buy them rather than your competitors’ products? The name of your brand, your logo, colors etc., should all contribute to creating an impression that sticks in the minds of consumers.
3. Start small
You don’t have to start out with a huge number of products. On the other hand, you want to give customers some choices. If you have an Etsy shop, the more listings you create, the more products you are likely to sell. If you only have a few products, try creating separate listings for different colors or sizes. Customers tend not to buy from a shop with only a few products.
4. Embrace the versatility
Creating physical products from your digital designs gives you a great deal of versatility. For example, you can print your designs on
home décor products, clothing, kitchenware and much more. You can create stationery, journals, daily planners etc. With digital products, consumers may have difficulty understanding exactly what they are paying for but this is not the case with physical products. You can do more with one digital design, too, by using it on many different types of products, from mugs to clothing.
5. Boost sales by getting customer reviews
One of the best ways to boost your sales of physical products is by getting reviews. When you first start out, it’s helpful to have a giveaway and ask for reviews. You can promote your giveaway on your social media accounts. Customers today often rely on reviews to help them make decisions.
6. Use the right payment service
When you sell physical products online, you need to have a payment method that customers will trust. When you’re selling and shipping physical products, you don’t want anything to go wrong with the transaction. A payment provider should come with fraud management built in. A payment service should be able to support multiple currencies and types of payments. PayPal is the original online payment system trusted by many consumers.
Conclusion
Selling physical versions of digital products is made easier by using a print-on-demand service. Customers place an order before any printing takes place, so you don’t have to carry inventory or worry about storage.
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