Starting a Craft Business and Looking Like a Designer Brand

by - January 24, 2019

When it comes to artists, one of the challenges people face is that they don’t really know how to sell themselves. They do things for fun and joy, and can’t even imagine that they can make it big. If you are one of those artists who is yet to discover their niche and their uniqueness, below you will find a few branding tips that will help you grow your venture and gain more confidence.

Your USP

As an artist and a business owner, it is important that you discover what makes your work unique and valuable to people. There is only a limited number of individuals who are passionate about arts and crafts to spend substantial money. If you find out what they are missing when browsing your competitors’ sites and social media, you can certainly identify your unique selling proposition and focus on it when creating a digital marketing strategy.

Your Brand Image

No matter if you create your crafts from your garage or your spare bedroom, your clients and potential customers don’t need to know this. That is why you have to brand yourself personally and professionally. There are plenty of copyright issues that might occur, so you should check out resources online at to ensure that you are creating a brand that is unique and compliant.

Your Feedback

You might be a modest person, and not like talking about your success and feedback, but it is absolutely necessary that you publish your customer reviews, and get feedback on your recent work from real customers. If you would like to win the social media game, you need to create engagement. This is one of the main elements of  successful sales funnels. Sharing updates that nobody sees and pictures of your work no one likes will not land you with more customers.

Spending Too Much Time on Small Tasks

One of the challenging things about running your small craft business is that you will have to divide your time to productive and unproductive segments. If you have to work to a deadline and complete a customer’s custom order, you might not have time to update your accounts. That is the reason  why you need to use a CRM or daily planner, so you can allocate tasks for each day and make the most out of your productivity.

Focusing On Your Target Niche

Image via Max Pixel

You have taken the first step and discovered your passion for arts and crafts. The next step is to find people who are tuned in to your style and can become raving fans or ambassadors for your brand. You might not want to ask your friends and family members; there are certain ways you can collaborate with bloggers and businesses to help create awareness about each other’s offers.

As an artist, you might need to focus more on the business side and ensure that your passion pays the bills. Good time management and market research will help you make money doing what you love.

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