One of the fastest growing industries in the past decade are online casinos. Studies show that revenue in the online gambling market is expected to reach US $107.70bn by 2025, with the number of users projected to amount to 291.4m by 2029.
The increase in users is due, in some part, to the many different demographics that are enjoying online casino games like slots, baccarat, poker and more. And one group of people in particular that are driving this revenue are women.
In this article, we look at why women love online casinos and the top games that they enjoy playing. Read on to find out what they are!
The rise in women playing games
Long gone are the days when casinos were associated with male players. In 2024, more women are playing casino games than ever before – and there’s a few key reasons why.For a start, the rise in mobile device ownership has led to more women playing games on their phone from the comfort of home or while on the go. Because these apps are available 24/7, women can play whenever it suits them, whether that’s after work or in between childcare duties.
And of course, it helps that there are more games than ever on casino websites. From online slots that have fun themes like fantasy, history or even pop cultural references, to bingo that can be enjoyed with friends, poker and more there’s always something new to try out. The nature of online casinos means that they aren’t limited in space in the same way that land-based ones are, so they can always offer the latest games and new technologies.
Another reason why more women are playing casino games are the bonuses and promotions that are on offer. There are a wide range of these, from deposit-match bonuses and sign-up bonuses to cash back offers, seasonal promotions and more. Many online casinos also run loyalty programs which reward them for playing on a particular site.
The top games women love
As we mentioned above, there are some casino games that women love to play in particular. We’ve compiled them in a handy list below:Slot machine
Slot machines are no longer just the classic fruit machines of yester-year. These days, slots come in a range of shapes, sizes and a variety of themes. Of the key benefits of slots is that they require no strategy and are easy to learn how to play. That means you get all the fun out of them possible, without having to worry about lots of rules or competing against more professional or experienced players.Innovations in technology mean that slots have better sound design and animations and are more immersive and engaging than ever before. It’s no surprise then, that women continue to enjoy slots year after year.
Blackjack
Blackjack can be a social game, which is why it's enjoyed by so many different people including women. It’s not that difficult to learn the rules, unlike some other card-based games on this list, which means you can get started relatively quickly.Many online casinos these days offer a live version of blackjack so you can chat with other players around the table – bringing the social aspect of land-based casinos into the online space.
Roulette
Roulette is one of those classic games that often gets shown in films and tv shows whenever there’s a casino scene. This game of chance is lots of fun to play, and like blackjack can be quite social too.As there aren’t many decisions to be made when it comes to playing a game, it’s a great option for experienced casino players and new ones alike.
Live poker
For women who like to strategize, live poker has definitely become a favourite. While poker tables are a typical feature of land-based casinos, technology has enabled us to play with live dealers no matter where we are – which is one of the reasons they’ve become so popular with women over the years.Poker requires a bit of research beforehand, but once you get to learn the rules it's an enjoyable game to play.
.jpg)
.jpg)
